External Forces Impacting Business Performance

2021 has been a year where we have seen inflation rising with consumer prices up over 5% year-over-year in August. Not to mention increased production costs, staffing wages, labor shortages, and logistics and transportation costs have skyrocketed. Given the challenging external environment, we recommend these four tips to keep your business trajectory on the right path.

Provide value-added employee benefit programs

Wages are still essential when attracting and retaining top talent. However, with the rise in remote and hybrid working, unlimited vacation packages, and other benefits aside from compensation, the modern workforce seeks flexibility. This transition is different from traditional working structures. Accordingly, companies seeking feedback from their applicant pools and employees can obtain critical data to draw insights into their personnel decisions and retention.

Develop alternate supply chains sources and solutions

Vendors and suppliers in your supply chain that historically deliver on time are now having issues. Depending on the geographic location of your sources, it could be advantageous to explore domestic or alternate offshore locations. More importantly, when seeking solutions to strengthen the supply chain, it is critical to consider the shipping, transportation, and logistical struggles. Overall, the goal is to meet the demand from your business and deliver on time. Losing profitable contracts is a way to go out of business.

Develop internal solutions

The easy answer is always to outsource critical functions. From outsourcing recruiting to a staffing agency, sales to an independent sales organization (ISO), or accounting to an external firm. However, when we develop the resources internally to combat the external forces, we have subject-matter experts readily available to pivot quickly in our business.

If you are struggling with attracting top talent, then designate your "people person," allow them to gather feedback, understand the job market, and ultimately take action to generate satisfactory results.

Communication: Internal and External; Up and Down; and Side to Side

We always mention communication as key to success. Our current environment, which could be here to stay for the long term, requires multi-faceted communication.

Internally, if our leadership teams are not spreading messages from high-level meetings to enable the organizational mission to be carried out can be catastrophic. More importantly, these messages need to flow from leaders across different levels and to each team.

Externally, if we know of extended delays in the supply chain, we need to communicate with our customers and ensure proper planning and coordination for delivering products and services. Once again, leadership must pass this information to appropriate parties, so customers are not left in the unknown.

If your company is struggling with these external factors, reach out to us today for a free consultation. At Westport, we are committed to helping business owners grow their businesses sustainably.



sales@westportbusmgmt.com

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