MARKETING
Case Study: Success Stories from the Marketing Sector
The client is a rapidly growing startup marketing agency providing digital marketing services to clients in various industries. The agency has been in operation for over 5 years and has experienced steady growth, but it faces increasing competition and margin pressure.
Client
Background
Challenges
The client's financial reporting was disorganized and inconsistent, making it difficult to understand the agency's financial performance and allocate capital effectively. The agency also had significant debt and struggled to manage its cash flow, impacting its ability to invest in growth initiatives and meet payroll.
Poor visibility into trending cash flows makes it difficult to fund payroll
High debt-to-equity ratio
No profit and loss accountability across divisions
Difficult to consolidate month-end financials
Solution
The client's financial reporting was disorganized and inconsistent, making it difficult to understand the agency's financial performance and allocate capital effectively. The agency also had significant debt and struggled to manage its cash flow, impacting its ability to invest in growth initiatives and meet payroll.
Poor visibility into trending cash flows makes it difficult to fund payroll
High debt-to-equity ratio
No profit and loss accountability across divisions
Difficult to consolidate month-end financials
Results
With the help of Westport Business Management, the marketing agency improved its financial reporting, allocated capital more effectively, reduced its liability, and improved its cash flow. The agency reduced unnecessary expenses and improved its profitability, which helped it invest in growth initiatives and stay competitive in the market.
The marketing agency's management team was pleased with the results and decided to continue working with our company on an ongoing basis to provide part-time financial leadership and guidance.